![]() ![]() Over June and July 2021, Google launched two core updates back-to-back. Google’s advice to websites remains consistent: with an emphasis on high-quality content and user-oriented web services, rather than link manipulation, keyword stuffing, or otherwise black hat SEO, websites will see themselves rise in the rankings. Google’s language here, very specifically, is “nullify.” Due to this update, websites with spammy links will see (or have likely already seen) a drop in their rankings. It is a more comprehensive attempt by Google to nullify spammy links across the web and multiple languages. The so-called “link spam update” rolled out on July 26, 2021. Here are some of the most critical recent updates from Google that you need to know about.
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